Visual identity for We Play Harder, an annual training camp for young girls by
Pernille Harder.
An important initiative, that not only develops and inspires the next generation of female players, but also is about building community and encourage young girls to believe in their own ambitions, on and off the pitch. And of course, it doesn’t hurt that they get to train alongside one of the world’s best players.
The identity is build around a logotype, consisting of two completely different fonts, each showing a different side of the game.
An elegant serif: Symbolizing the talent, the finesse, the skills. All the things that, on the surface, gave football it’s nickname “The beautiful game”.
A stretched out imperfect font: Symbolizing the hard part of the game. The sweat, the sacrifices, the discipline, the teamwork. The less beautiful part the game, but just as important. The part that can be amplified in real life as well - that somehow makes the game even more beautiful.
Made in collaboration with the talented people from Community of Real People, who led the project and shot all photos and videoes.