Identity proposal for Strøm Festival 2026:
A visual identity that imitates electricity
To reflect the festivals vibrant and dynamic feel, I decided to create a new identity inspired by the behaviour of electricity and LED-screens seen at concerts and in nightlife. Central to the new identity is the new logo, a simple and vibrant logotype, imitating the behavior of electricity. The blurry edges and glowy appearance creates an illussion of movement, even when it’s static.