Telephone network giffgaff, who are all about mutual giving, wanted to demonstrate how they’re giving back to communites using only OOH.

The giffgaff transfer window. A transfer window for the fans, that makes it possible to transfer old phones for Premier League tickets. By making beercoasters that serves as prepaid postage labels, giffgaff uses its target groups behaviour to reach them, and give them encentive to act here and then.

Made with: Line Bo