Launching a new Easter tradition with a horror-inspired twist.
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But how do you make Easter feel as big and magical as Christmas — when the holiday itself doesn’t come with the same built-in traditions?
The Easter Bunny — but not as you know it.
We reimagined the classic symbol of Easter with a surprising twist: a slightly creepy, horror-inspired bunny reminding Danes that there’s a new Lotto game to dream about. With tongue-in-cheek humor and cinematic suspense, we made sure that the campaign cut through the noise of pastel colors and sugary Easter clutter.
We reimagined the classic symbol of Easter with a surprising twist: a slightly creepy, horror-inspired bunny reminding Danes that there’s a new Lotto game to dream about. With tongue-in-cheek humor and cinematic suspense, we made sure that the campaign cut through the noise of pastel colors and sugary Easter clutter.
Director: Simon Bonde
Production Company: Honeytrap
Agency: Robert/Boisen & Like-minded
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Creatives: Line Bo & Viktor-Emil Appel Hansen
Production Company: Honeytrap
Agency: Robert/Boisen & Like-minded
Strategist: Søren Christensen
Creative Director: Heinrich Vejlgaard
Creatives: Line Bo & Viktor-Emil Appel Hansen