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A tiny alternative on the biggest sale of the year.






Client: IKEA Discipline: Concept, Campaign, copywriting, Art DirectionYear: 2025




Black Friday Tiny deals



IdeaBlack Friday Tiny deals: A tiny alternative on the biggest sale of the year. On a day, that’s all about “the biggest deals ever”, IKEA turns the spotlight on their smallest: Free spare parts. Because they believe that extending the life of what you already own should always be an option, before buying something new. Not just on Black Friday – but all year round.



Credits

Lead Creative: Line Bo & Viktor-Emil Appel Hansen
Creative directors: Klara Vilshammer & Eva Ebensgaard
Strategist: Søren Christensen
Agency: Robert/Boisen & Like-minded


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Viktor-Emil  
Copenhagen, Denmark
E: viktoremilappel@hotmail.com
IG: @viktoremilappel
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