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Imagine if you could see yourself drunk?





 Client: Danish Cancer Society Discipline: Concept, Campaign, filmYear: 2024
ChallengeDanish youth hold a sad European record in binge drinking.
A staggering 40% of Danish 15-16-year-olds report having been intoxicated within the last 30 days. A sad fact for an NGO like The Danish Cancer Society, as alcohol increases the risk of cancer and more than 200 other diseases. So how could we get the Danish youth to drink less?IdeaSee yourself as drunk
Unfortunately, most young people know all too well the feeling of regret the day after binge drinking. 25% have kissed someone they regretted, and 23% have regretted messages they sent while drunk. So, to curb binge drinking and reduce these regrets, we launched a campaign based on young people's own experiences with drunk-related regrets and cringe-worthy moments. Party Crashers follows a young man who is confronted with the worst drunk versions of himself in the span of one surreal night, asking the question: If you could see yourself when you’re drunk, would you act the way you do?

Director: Tore Frandsen
Production Company: new—land
Executive Producer: Sara Samsøe & Thor Jacobsen
Producer: Sara Samsøe
DOP: Rasmus Videbæk

Agency: Robert/Boisen & Like-minded
Strategist: Alexander Faxø
Creative Director: Heinrich Vejlgaard
Associate Creative Directors: Klara Vilshammer & Christoffer Fejerskov Boas
Senior Creative: Mads Nicolai Mardahl
Assoc. Partner & Senior Account Director: Gitte Andersen
Activation strategist: Mathilde Ytzen
Creatives: Line Bo & Viktor-Emil Appel Hansen



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Viktor-Emil  
Copenhagen, Denmark
E: vh.11@hotmail.com
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